Sun Aligns Software Brands Under Sun One Name
Simplified Branding Program Unifies iPlanet, Forte, StarOffice and Chili!Soft Software Portfolio
SANTA CLARA, CA -- April 15, 2002 -- Sun Microsystems, Inc. (Nasdaq: SUNW - news) today announced it will rebrand its popular iPlanet, Forte, StarOffice and Chili!Soft product lines under the Sun Open Net Environment (SunONE) brand. This move reflects Sun's commitment to its wide array of software offerings -- spanning from portal server and middleware to directory solutions, developer tools and productivity suites -- that make up the Sun ONE platform for Services on Demand. Branding all of the products under the Sun ONE name will result in a singular focus that simplifies Sun's software portfolio for customers and streamlines marketing efforts. The new "Open Net Environment" branding also underscores Sun's commitment to multi-platform support across the Sun ONE infrastructure products, which are available today on Solaris Operating Environment, Linux, Windows, AIX and HP-UX operating systems.
"This rebranding is the culmination of what we've been successfully doing for the last several years -- delivering best-of-breed and integrated product solutions for the enterprise," said Marge Breya, vice president, Sun ONE. "It's time for our software brand to reflect what our customers already know; there is no more complete, secure and productive platform for making the net work than Sun ONE."
Sun has launched a global marketing campaign to support the rebranding effort that will kick off this week with a series of print advertisements scheduled to appear in major business publications. The advertisements feature Sun's Global Fortune 500 customers and will highlight how they are investing in Sun technology to provide superior cross-business integration, improve cost efficiencies and enable them to build a web services infrastructure that will deliver higher Return on Assets.
Sun ONE is Sun's vision, architecture, platform, and expertise that enables the development and delivery of Services on Demand. A partial list of products being rebranded to the Sun ONE product name is as follows:
About Sun ONE
Sun Open Net Environment, the integration of Sun's award-winning portfolio of software products, is Sun's vision, architecture, platform, and expertise that enables the development and delivery of services on demand. Through its open, integrateable architecture, Sun ONE extends current enterprise systems to help reduce costs and complexity while improving organizations' return on assets. More information on Sun ONE is available on www.sun.com/sunone/.
About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- "The Network Is The Computer" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that power the Internet and allow companies worldwide to take their businesses to the nth. Sun can be found in more than 170 countries and on the World Wide Web at http://sun.com
Sun, Sun Microsystems, the Sun logo, Forte, Java, iPlanet, Chili!Soft, StarOffice, Solaris and The Network Is the Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.